M.J. Openkov - Dr.Sc. (Philos.), Professor, Northern (Arctic) Federal University named after M.V. Lomonosov (Arkhangelsk). E-mail: kotozelot@gmail.com A.S. Malyshev - Student, Northern (Arctic) Federal University named after M.V. Lomonosov (Arkhangelsk).. E-mail: kotozelot@gmail.com