350 rub
Journal Science Intensive Technologies №10 for 2010 г.
Article in number:
Consumers satisfaction level - measurement as a basis of educational activities - improvement
Authors:
Ju. Y. Cheremukhinа
Abstract:
According to GOST R ISO 9001-2008 standard consumer focus is one of the basic quality management system's principles. With the view of this principle-s realization each organization shall structure consumers on groups, determine their basic requirements and define instruments for their satisfaction level measurement. Quality standards don-t include specific recommendations of how to solve these problems. Analysis of consumers - satisfaction level measurement experience of different organizations in the services sector and Higher School's experience gives us the following conclusions: - known procedures for measurement of customers - satisfaction level in the services sector require considerable adaptation for the usage at educational institutions; - there are no uniform requirements and recommendations for development of the procedure for customers satisfaction level measurement; - known procedures don-t fully correspond to GOST R ISO 9001-2008 standard requirements and don-t take into account all consumer groups - requirements. - there are no finding analysis algorithm. The deficiency of normative-methodical and tool base of customers satisfaction level measurement at Higher School and correspondingly lack of opportunity for the development of recommendations for quality enhancing educational process subject to requirements of all groups of consumers, customers and interested parties should be also mentioned. Thus the development of normative-methodical base permitting to measure adequate and analyze the customers - satisfaction at Higher School is topical. One of the aforesaid base major elements may be the procedure for measurement and analysis of customers - satisfaction and also closing statement with practical recommendations for management impact on quality enhancing educational process at Higher School. As a result of assigned problems solving basic groups of consumers in the quality management system are structured, their requirements are determined and customers' satisfaction level measurement algorithm with basic survey methods is developed.
Pages: 55-62
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