V.M. Кrol, A.A. Shashkov

The educational process is seen as a process based on the ideas of multiplicity of educational trajectories and student-centered learning. For these purposes it is convenient to use a model of semantic networks, considered, on the one hand, as the storage structure of concepts (words) in semantic memory and, on the other hand, systems that provide data processing, logical conclusions. Well organized (structured) knowledge area includes: a system for prioritization of links between the concepts of the field, availability of model schemes for solving problems in the field of knowledge, ways of reducing the presence of emerging challenges to the already known. Information technologies using multimedia in education and culture could provide a platform of information and social technologies.