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The neurotechnologies using in programming of cognitive-behavioral stereotypes of individuals' actions for sustainable functioning support of the society management systems

DOI 10.18127/j19998554-201809-04

Keywords:

E.L. Loginov – Dr.Sc. (Econ.), Professor of the Russian Academy of Sciences, twice winner of the Russian Government Prize in Science and Technology, Deputy Director for Research Market Economy Institute of the Russian Academy of Sciences, Professor of Department of World Economy and World Finance of the University of Finance under the Government of the Russian Federation
E-mail: evgenloginov@gmail.com
A.N. Raikov – Dr.Sc. (Eng.), Professor, winner of the Russian Government Prize in Science and Technology, Leading Research Scientist of the Institute of Control Sciences n.a. V.A. Trapeznikov of the Russian Academy of Sciences, Senior Research Scientist of the M.V. Lomonosov Moscow State University
E-mail: alexander.n.raikov@gmail.com
A.A. Shkuta – Dr.Sc. (Econ.), Professor of Department of World Economy and World Finance, Finance University under the Government of the Russian Federation
E-mail: saa5333@hotmail.com


The digitalization of the economy and all other spheres of human activity, and, as a consequence, the increasing influence of information impact on people and their self-organization processes dictate the need to establish control over the intellectual dynamics of behavioral participants in political, economic, social and other life. In these conditions, in order to support the functioning of the control systems of the society, it is necessary to optimize the configuration of tools for managing the processes of personal perception of various information stimuli. Such processes are influenced by the corresponding arrangement of informational impact processes, which facilitates penetration of consciously-semantic and unconsciously-emotional interpretation of events, including for fixing cognitive-behavioral stereotypes.
The imprinting of the personality of a certain set of semantic images, as studies show, can be an effective tool for managing the intellectual dynamics of people's behavioral activity, their manifestations of biophysical and information-cogniti¬ve factors. Incoming information can displace one of the emerging event chains in a network of links between interpreted event chains. With the information effect, neuromodulation is performed – stimulation of the activity of various brain subsystems through information-communication and electromagnetic interference. At the same time, elements of neurolinguistics programming, artificial intelligent technologies and neural networks can be used together.
For more effective impact, the tools of cognitive modeling of control situations can be used. Cognitive modeling differs from classical simulation modeling. Cognitive semantic plays an important role in it. It is connected with the construction of interpretations of formalized models based not so much on reality as on its reflection in the mind and processes of human think-ing (cognitive, epistemological, cognitive approach). The cognitive semantics of the verbal constructions of the cognitive model are characterized by the fact that the cardinal number of the cognitive model interpretation space is tens of orders higher than the power of the sets reflecting the traditional formalized (denotative, frame-like, ontological) semantics.
With the help of these tools, it is possible to contribute to the provision of correction or even a complete change of the reflective matrix with the change and fixing of the new model of interpretation of events in the personality, and, as a conse-quence, stimulate a change in the line of behavior. In this direction, researches are being conducted in the leading research centers of the world. An example is the DARPA (Defense Advanced Research Projects Agency, USA) program, called "Social Media in Strategic Communication". It is aimed at developing algorithms for identifying and tracking the formation, development and dissemination of ideas and concepts in social networks, which allows further independent and deliberate initiation of propa-ganda campaigns depending on the purpose, region and interests of the governing structures.
The paper notes that the above mentioned impact on people can be realized with the use of modern methods and means of artificial intelligence, including neural network mechanisms. At the same time, multidisciplinary research and development in the development of aspects of network democracy, the social and humanitarian creation of decision support systems, the transformation of the classical paradigm of binary computations, including the use of quantum computers, into the paradigm for processing analog signals with an infinite-dimensional spectrum is required.
The paper notes that the above mentioned impact on people can be realized with the use of modern methods and means of artificial intelligence, including neural network mechanisms. At the same time, multidisciplinary research and development is required to expand aspects of network democracy, social and humanitarian aspects of developing collective decision support systems, transforming the classical paradigm of binary computations into a paradigm for processing analog signals with an in-finite spectrum.

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